About GearJoT

We're building the operating system for equipment-heavy operations.

GearJoT exists because the way most teams run gear — spreadsheets, generic databases, inspection apps, and chat tools stitched together — doesn't work. We're putting the asset at the center and connecting inspections, issues, collaboration, and AI in one platform.

Our Story

Equipment-centric businesses — fleet rental, construction, logistics, and others — depend on knowing what they have, what's wrong, and what's been done about it. Today they're forced to juggle:

  • Asset lists in spreadsheets or bases that weren't designed for fleet ops
  • Inspections in one app and follow-up in another
  • "Who's fixing this?" in email or chat, with context lost every time someone new joins
  • AI that's either generic (no operational context) or risky (no permissions, no audit)

We started GearJoT to fix that. We believe work should live where the gear lives: one system of record, one place to inspect, issue, resolve, and collaborate. Inspections should turn into issues in one tap. Conversations should be attached to assets and issues, not floating in separate channels. And AI should help — within your data and your permissions — without replacing human judgment.

Our Mission

To give every equipment-heavy organization a single platform where:

Every asset

has a living record: identity, status, history, and conversations.

Every inspection

can drive action: findings become issues, issues become corrective actions, and resolution is verified and recorded.

Every team

— internal and external — can collaborate in context, with the right boundaries and audit trail.

Every decision

can be traced and improved, with AI that assists instead of obscuring.

We're not building another generic "workplace" tool. We're building for the reality of fleet and equipment operations: field workers, supervisors, maintenance, and partners working around the same machines and the same problems.

What We Believe

🔧 Gear first

The asset is the center of operational context. Everything — inspections, issues, docs, and collaboration — should tie back to it.

🔄 Close the loop

Finding a problem isn't enough. Assign, fix, verify, and record. That's how you reduce risk and prove care.

💬 Context over fragmentation

Conversations and decisions belong with the work. No more "which thread was that in?"

📱 Field first

The field experience must work on devices, offline, and under real conditions — gloves, sun, and spotty signal.

🤖 Safe intelligence

AI should be permission-aware, auditable, and human-in-the-loop. Assist, don't replace.

Team

We're a small team of product, engineering, and operations people who've seen how equipment-heavy businesses run — and how much time and trust they lose to fragmented tools.

👤

David Macfarlan

Founder

Product & Vision

⚙️

Engineering

Platform & AI

Building the stack

🤝

Operations

Customer Success

Making it work

Contact

General inquiries

contact@gearjot.com

Sales & demos

Book a Demo

sales@gearjot.com

Support

support@gearjot.com

📍

Lexington, Kentucky

210 East High St. STE 728
Lexington, KY 40507

Built where the horses run 🏇

Ready to run your equipment operations from one place?

Join the teams building the future of equipment management.